The Penguin Army is an online community that creates awareness among young people and call to action in the fight against global warming. As the result of strategic, social, and communication design Penguin Army aims to prove that being green does not have to be boring. The community promotes a fun, green lifestyle on their blog, by hosting CO2-neutral parties, giving away eco-friendly tools, and making exciting happenings and street art. In this way, they encourage people to take matters into their own hands. ArtRebels collaborates with Penguin Army on everything from Roskilde Festival activities and web strategies to event concepts and communication solutions. Penguin Army was founded by Sille Krukow, Loui Ryberg and Mathias Stilling Ambus and the project was a finalist at the 2009 Index Awards.