The problem: keeping in style whilst being ethically conscious.
The solution? A clothing library that allows you to borrow whatever you’re after with one affordable monthly membership fee.
It may sound like a concept too good to be true, but the Swedish city of Malmö has a clothing library – Klädoteket - the ultimate sustainable style store. For a mere €150 membership fee per year, you can get your fashion fixes without having to throw your morals to the side or abuse your bank balance. Under the membership scheme, you can borrow as much as you like all year long.
The non-profit company was conceived by four students in Malmö determined to solve the dilemma of a style-obsessed country also conscious of an unsustainable clothing culture. They were also gung-ho on democratising fashion, making it affordable for everyone.
Yes, the project has a practical and serious message but the overall scheme is about having fun and celebrating style, encouraging individual expression through dressing up.
It works as a great promotion scheme for start-up designers too. They can submit a collection that will be picked up, worn and admired by Klädoteket members. And for any budding tailors, there’s always the option to come in to the store and ‘upcycle’ or re-sew recycled clothes.
To find out more and get membership, go to their website. Not near Malmö? Start up your own clothing library and tell us about it!