Young Romanian fashion designer Lana Dumitru has been busy experimenting with camouflage, modern technology, and traditional patterns. So far this fusion of ideas is working a treat. Ideas range from a bizarre ‘Facebook Dress’, featuring her own profile, to a more wearable line called ‘Romanian Apparel’ that turns traditional Romanian patterns into pixilated form.
In her latest collection, W/S, Lana demonstrates a comical attitude towards female fashion. In her opinion, there are no prints that fully satisfy her, so she makes her own. She incorporates everyday objects, such as cutlery, into her designs and makes use of bold colour. ArtRebels talks to the designer about what’s next on the cards.
Where do you get ideas for your designs?
Simple, unpremeditated inspiration comes by my day by day ignorance, probably. I never bought a fashion magazine – I prefer watching people on the street. I never watch TV and I don’t read the news. I consider myself either never inspired or always inspired.
If you met yourself as a teenager, what would you tell her and why?
I feel like I still am a teenager! ( I am 23) So I probably wouldn’t have much to say to her.
Why is fashion so important to you?
I use fashion as a form of art. I find it easy to express all my artistic beliefs through it. You just design something and suddenly people start wearing your ideas. That’s great!